I haven’t been writing about this topic and this is the reason why I want to share my thoughts on what is better for managing your Facebook ads, CPC or CPM. In case you don’t know CPC means cost per click and CPM (cost per mille) means cost per thousand impressions.
It seems that Facebook favors promotions of Facebook pages or posts. This is the reason why CPC and CPM for Facebook page or post promotion is lower than CPC and CPM for promotion of external links. A logical idea because Facebook’s intention is to keep the member a bit longer.
✔ Create Facebook Ads Around Your Facebook Pages Or Posts
Creating ads around the page you created will allow you to connect with people who are really interested in the things you promote and share. You will be able to build relationships with them through content marketing and gain their trust. After all you will make more sales if people know and trust you.
✔ In Many Cases Choosing CPM For Your Ad Brings Cheaper Clicks
If you want to promote your product or an affiliate product the wise decision would be creating a page about it and promoting it via Facebook ads. Some people usually pay for impressions (CPM) versus clicks and on many occasions it’s better to set up your ad for the CPM calculation because by doing this you can literally pay a few cents per click on your ad.
✔ Other Important Factors To Get Cheap Clicks
Of course very important thing to get cheap clicks is doing the right targeting (optimizing) for your ad. Factors like setting up the right title (FB page name), description, image and audience demographic (female, male, age, country, interests) play major roles in getting those cheap clicks.
✔ Ways To Figure Out Demographics For Your Facebook Ad
If you want to figure out which demographics to use for your ad there are few ways to do that.
The first way is when you promote an affiliate offer on your page. Just copy the url of that offer and submit it to alexa.com. Alexa is a great site where you can find demographics for any site which gets good and sizeable traffic.
The pic below represents the type of data you can get using Alexa.
In the case where you promote your product (site) and your site doesn’t get a sizeable amount of traffic, just figure out the keyword that best represents your site or product. Type it on Google and choose the first site which shows up with main url only (example sitesname.com). If you don’t get any results try using similar but different keyword. The next step is checking demographics of that site at alexa.com.
I hope this post will help you to build better and cheaper Facebook ad campaigns. Please leave your comment, suggestion or experience about online marketing through Facebook ads.